#J COLE BORN SINNER ALBUM SALES DOWNLOAD#
However, analyzing the illegal download intent we can see that just as much of the discussion surrounds consumer’s intent to illegally download Yeezus (9%) as they do to buy it legally, while the disparity is greater for Born Sinner (3% vs. Yeezus is expected to land somewhere between 375-400k, while. It also seems clear that more consumers express that they intend to purchase Yeezus, as conversation around purchase intent for Kanye’s album is 10% compared to only 3% for J. After a day's worth of album sales to calculate, more accurate first week projections for Kanye West, J. Immediately, it is clear to see that Kanye generated more hype for his album with 42% of the conversation focused on those who were excited for Yeezus, compared to 18% for Born Sinner. We analyzed 549,267 relevant posts about Born Sinner and Yeezus a month before the albums released to understand the buzz about each album. In today’s environment of media consumption, events and the way they are discussed and handled on social media, including word-of-mouth marketing, can have a significant influence on album sales, which was the case with the simultaneous release of Yeezus and Born Sinner. According to his manager, Ibrahim Hamad, Cole's sophomore effort reached. Cole's Born Sinner has reached gold status this week. Using Crimson Hexagon’s ForSight platform, we examined the social media conversation surrounding both albums in the period before and after their release, in order to understand the way social word-of-mouth drives album sales and why Born Sinner resonated so well with consumers. After surpassing Kanye's 'Yeezus' in sales earlier this month, J. Even though Born Sinner only received “generally favorable” reviews from critics, it was a major hit with hip-hop fans. While critics lauded Yeezus with universal acclaim, by the third week after both albums released, Born Sinner surpassed sales of Yeezus, and was the first to go certified Gold (500,000+ records sold). How Word of Mouth Marketing Drives Music Album Sales However, predicting album sales is not that simple.
Cole is a relative up-and-comer, it would be logical to predict that Kanye would sell more albums than Cole. Since Kanye is a well-established artist and J. June 18th marked a big day for all hip-hop fans as two of its biggest artists were set to release albums on the same day: Kanye West with his sixth studio album, Yeezus, and J.
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